This sort of statistical foolishness is hardly new nor is it limited to attacks on the sex industry; indeed, it accompanies most every media scare, from upcoming ice ages to dangerous vegetables to Satanism.
Ashton Kutcher - I'd never heard of him but then I mostly stopped watching TV other than sports and elections in the early 1980s - responds to the Village Voice piece like a spoiled child rather than like, to pick a phrase, a real man. Maybe he needs a twitter consultant / editor too.
A better reaction would be for Ashton and Demi to apologize to the public and then to give some money to the American Statistical Association to fund their educational efforts. With a large enough donation, perhaps the ASA would even set up a special program called "The Ashton and Demi Program in Basic Statistics for Celebrities and Journalists."
All via Maggie McNeill.