I did like this bit from the article:
I think one can translate as: politicians do not provide services that people will pay for voluntarily. Indeed.
Legal experts said it is relatively unusual for politicians to formally trademark their names because they are generally not associated with commercially valuable products or services.
And good job, I suppose, to Bristol Palin for making popular culture lemonade out of the lemon that is her peronsal life.
Hat tip: Charlie Brown