Thursday, January 19, 2012

Hilton in China and for China

An interview with a Hilton executive about their plans in China and their plans regarding catering to Chinese travelers in their hotels in other countries.

I liked this bit: "Our strategic perspective is that a brand is a promise consistently delivered".

China is indeed a big market in everything. It is hard to recall that, when I was in high school, the number of people leaving mainland China was approximately zero. In addition to their big increase in income, the mainland Chinese have had a big increase in freedom as well. Let's hope there is more to come.

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