Markets in everything - about those bookshelves in the background

A bookstore in the Boston area is making good money curating background bookshelves for people doing a lot of skype and zoom meetings.

Key 'graph:

“We were watching a news program and were like, ‘This person still has their college textbooks in the background, and they’re supposed to be an authority’ " on a serious subject, she said. “We were joking, ‘Well maybe since we’re professionals and this is what we do all the time, we could suggest that we could curate your backgrounds for your meetings.’ "

The joke became the tweet, which was then picked up by the real estate website Curbed Boston. Soon enough, people started calling the store and saying, “ ‘Look, we’d like to get books that maybe we’d like to read anyways, but we’d also like to give that [good] impression,' " Gloss said.

Truly, nothing is real. Nothing. Except my background bookshelves, of course, though I will confess that after my earlier post on background bookshelves, I checked the shelves that show up on camera to make sure that there was nothing too controversial, deciding after a minute or two of internal debate to leave the spine of the biography of the (perhahps infamous) Mitchell brothers in view.