Leibovich, Mark. 2018. Big Game: The NFL in Dangerous Times. Penguin Press.
The author is NYT reporter (who normally covers politics); as a result, he obtains amazing access into the world of NFL owners and players, particularly Tom Brady. He is a Pats fan, but a very sarcastic and self-aware one. Think of this as a snarky ethnography of the world of NFL owners and you will not go far wrong.
Recommended as bedtime / beach reading if such a thing sounds appealing.
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4 years ago