Palm Springs in the FT

... for a Louis Vuitton traveling fashion show at Bob Hope's house. The FT is correct that it is a very cool house, at least as best one can see without an invitation. It is not correct to say, though, that it is "far" above the valley. It is only a short way up the hill really. I like the term "brand narrative" as well but am not sure how to work it into a paper.