A big picture piece on the future of advertising from Fast Company. It sounds like an exciting time to be in the industry, keeping in mind that "may you live in interesting times" is viewed as a curse in some parts of the world.
One suspects that such change is on the way in academia as well; up to this point new technology has had, in some sense, a remarkably small effect on our core business of teaching undergraduates.
Advertising is one of my counter-factual careers, along with architecture and computer programming.
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