I've went up to Toronto this week (eh) for a meeting related to the Canada Student Loans Program. I was reminded at the meeting about CanLearn.ca, the website of Canada's federal government devoted to higher education.
It turns out that CanLearn now has its own Youtube channel. It features two videos, both posted about three months ago. I think the word has not quite gotten out about the channel yet as there are only 581 channel views and only 18 (!) video views. One wonders how many of those are potential students and how many are HRSDC staffers.
I watched the video "New Canada Student Grants". Even putting aside my general concern with having the government market things (as opposed to just providing information), this ad seems too clever by half as you do not find out the point until the very end, and even then there is no information about who is eligible for the money. On top of that, the diversity checklist is a bit more obvious than one might want.
Interesting questions to think about: how easy should governments make it, in general, for individuals to get money from programs? Are information walls a good way of sorting out those who really need the benefits from those who do not? Are YouTube videos the best way to reach students, relative to, say, regular mail targeted to their parents?
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